Caleb Williams, Shedeur Sanders highlight Beats by Dre NIL deal

USC Trojans quarterback Caleb Williams. Kiyoshi Mio-USA TODAY Sports

Watch: Caleb Williams, Shedeur Sanders highlight new Beats by Dre NIL deal

By Andrew Kulha | Last updated 8/24/23

It has become an iconic pregame shot in the world of college and NFL football. We've become accustomed to seeing our favorite players wearing their Beats by Dre headphones while they warm up on the field.

Give it up to Apple. It took the headphones founded by Dr. Dre and turned them into a massive brand. Would you expect anything other than that from the inventors of the iPhone?

A huge part of Beats' branding has been partnerships with elite athletes, though. And now that NIL (name, image and likeness) deals are a thing in college sports, several of the biggest names across college football have gotten into the mix as ambassadors for the Beats by Dre brand.

Meet the football players here to heat up the college football season. Let's goooo #BeatsElite. pic.twitter.com/LLHhUnB6HZ
— Beats by Dre (@beatsbydre) August 24, 2023

Quarterbacks like Heisman-winner Caleb Williams from USC and Colorado's Shedeur Sanders (son of head coach Deion Sanders) are some of the bigger names in the release video, but that's not all.

The list of players representing the Beats "class of 23" is absolutely star-studded. Along with Williams and Sanders, it features Notre Dame quarterback Sam Hartman, Alabama cornerback Kool-Aid McKinstry, LSU quarterback Jayden Daniels, Texas quarterback Quinn Ewers, Michigan quarterback J.J. McCarthy, Clemson quarterback Cade Klubnik, Tennessee quarterback Joe Milton, Alabama quarterback Jalen Milroe, Washington quarterback Michael Penix, Georgia safety Malaki Starks, Penn State running back Nick Singleton and Florida State quarterback Jordan Travis.

That's a star-studded lineup, and it's more than likely that the next Heisman Trophy winner will be among that group.

Williams is the favorite to go back-to-back for the first time since OSU running back Archie Griffin in the '70s, but don't sleep on Ewers if Texas lives up to the hype in 2023. There's also a chance Travis makes national headlines if FSU lives up to the lofty expectations in the ACC.

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