'Macho Man' Randy Savage Features in New Slim Jim Commercial at Summerslam

Originally posted on SE Scoops | By Thomas Lowson | Last updated 8/6/23

The late 'Macho Man' Randy Savage is still promoting Slim Jim, over a decade after his passing in 2011.

During the WWE Summerslam 2023 Premium Live Event, a new commercial aired for the meaty treat. The commercial briefly features the WWE Hall of Famer holding a pack of Slim Jims. The commercial then features current-day Superstars Bianca Belair and LA Knight. During Summerslam, Knight would win the Slim Jim-sponsored Battle Royal and earned a thunderous ovation from the crowd in Detroit, Michigan. Knight has previously spoken about plans changing for his role at the 'biggest party of the summer.'

La Knight with the Slim Jim commercial after his biggest W of his career! YEAH! #SummerSlam pic.twitter.com/Pfbr9WqNrV
— Clint (@ClintWulf) August 6, 2023

Macho Man and Slim Jim

Savage served as a spokesperson for Slim Jim from 1993 to 2000, appearing in several commercials for the snack. Each commercial would close with Savage bellowing "Need a little excitement? Snap into a Slim Jim!" The commercial, including the catchphrase, was initially offered to comedian Sam Kinison, but he declined. It was after Kinison declined that creative director Hal Rosen suggested using wrestlers for the product.

Even after Savage was gone from the WWF, his sponsorship with Slim Jim continued. As Eric Bischoff has said during an episode of his 83 Weeks Podcast, Savage's lucrative contract with WCW was paid through via the revenue from Savage's sponsorship with Slim Jim.

Savage isn't the only wrestler to promote Slim Jims. The Ultimate Warrior was the first person selected by Rosen and his team. The former WWE World Champion filmed a TV spot and recorded several radio commercials for Slim Jim in 1991. Other wrestlers to promote the product include Bam Bam Bigelow, Kevin Nash, and Edge.

This article first appeared on SE Scoops and was syndicated with permission.

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